PSYB10H3 Lecture Notes - Prototype Theory, Southwest Ohio Regional Transit Authority, Eleanor Rosch
18 Oct 2012
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Friday september 17, 2010 methods of social psychology and social cognition. Reaction time tasks- interested in speed in which various tasks are performed-late. 1800 dutch scientist identified that the harder a task is the longer it takes to do. Priming- elicit a mood in a person/trying to make something accessible in the mind- can be subliminal (around 100mil sec) explicit=you are aware of a fearful (or w/e) emotion and rate the reaction based on its effect. Non verbal/verbal behaviour- can be obtained many ways- commonly with video. This is good bc you can go back and check various things. Close obs=one way mirror checking things on a list while observing you. Neuroscience- 3 main tools **refer to slide. Correlational design: key features- 2 dependent variables, no experimental. Scientific method hypothetic deductive method: 5 steps manipulation, should be random sampling. **know this for midterm- cannot say that correlation equals causation.
