PSYA02H3 Lecture Notes - Group Cohesiveness, Heterosexism, Implicit Attitude

• School: UTSC
• Department: Psychology
• Course: PSYA02H3
• Professor: John Bassili

Document Summary

Slide 2: social influence: refers to the change in our behaviour that occurs as a result of direct or indirect intervention by others; can be used in clever ways (i. e. sales, con artists); sometimes its influence is very subtle. Slide 6: conformity: when people dissent (differ/disagree), there is often pressure to conform. Slide 8: factors that affect conformity: the size of majority. Commitment: the more committed we are to our opinion, the less likely we are to conform. Outcome dependence: (the desire to be liked by others in the group) people want to fit in and avoid the negative aspect of being rejected or ridiculed. Information dependence: (the desire to be right) people turn to others for guidance, especially when they are uncertain; sometimes we conform because we don"t know what the right answer is. Slide 11: obedience (to authority): someone is issuing an order from a position of authority: direct form of social influence.