MGTA35H3 Lecture Notes - Lecture 4: Cognitive Dissonance, Inductive Reasoning, Deductive Reasoning
Document Summary
Ethos - refers to the credibility of a presenter and the information they deliver. Logos - words of a presentation in the context of organizational structure and the supporting information. Building an argument by utilizing individual examples, pieces of information, or cases, and then. Casual reasoning pulling them together to make a generalization or come to a conclusion. State certain events or factors, and a certain result it produces. Speaker takes general information (premises) and draws a conclusion from that general information. Ie: socrates is a man, all men are mortal, therefore, socrates is mortal. Making an argument by comparing two cases.
