MGTA01H3 Lecture Notes - Lecture 10: Economism, Profit Motive, Canadian Content
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MGTA01H3 Full Course Notes
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Document Summary
Ownership and economics of the media: telecommunications, broadcasting, recorded music, cinema, new media, publishing, postal service. Overview of today: particularities of media economics, satisfying needs and wants, organizing structures, public vs. 5: new labour issues & media democratization. Mainstream media companies are increasingly part of concentrated conglomerates, placing emphasis on revenue generation. Communications workers face a more competitive and precarious labour mkt as media companies rely increasingly on flexible contract work. Audiences have become even more active in the era of digital media, allowing consumers to become producers. Two aspects to economic markets: the good or service offered, the boundaries within which this offer takes place. Media markets serve two markets at the same time: audience mkt, advertising mkt. Western democracies value freedom of the individual and freedom of the mkt: even free markets are controlled to some degree by the government. Governments at all levels participate in the economy.
