MGSC05H3 Lecture Notes - Lecture 7: Viscose, Social Studies, Mena
Document Summary
Minute maid free orange juice coupons reading/literacy. Channel 1 system whereby a school will agree with mr wittells company, allowing it to broadcast into the 90% of the classrooms, 90% of the school year, every day. Show is 10 min news, 2 min advertising: right into the classroom, social studies, current events, advertising corporatization. School gets : free satellite dish, tv sets for every classroom, all this equipment can be used for any purpose: equipment + 10 min of curricular material. In the past 15-20 yrs, companies have realized schools are a major consumer market incentive to build brand loyalty early on. Creates competition in school, unnecessary obsession over brands, clothing, etc. school should be a haven, be protected in school. Counter-argument : detractors say advertising already there, already being exposed to it, bombarded with it everywhere: advertisers say school isn"t giving them anything they"re not already faced.
