MGMB01H3 Lecture Notes - Lecture 5: Competitive Intelligence, User Friendly
Document Summary
This is a decision making types of case. In response to sony"s launch of the 1270 projector, Barco has to respond and choose between several options. Barco can try and lower the prices of their products to mitigate the damages or they can introduce a better and superior quality product. 1. describe the product line strategy of the barco projection systems division. Barco wanted to focus on the industrial market and relied on the increased complexity of their products to keep competitors from entering the market. Their product development strategies have been focused on engineering solutions rather than being drive by innovation and having a set plan for the development of their products considering the competitive nature of their industry and market. Dejonghe underestimated sony"s capabilities and was complacent with barco"s position in the market and was therefore unable to foresee a threat from sony. A competitor has no obligation accept another"s vision of the market.
