MGEB02H3 Lecture Notes - Lecture 9: Economic Surplus, Business Insider, Form 10-Q

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Co(cid:374)(cid:859)t fro(cid:373) last le(cid:272)ture : take a firm w/cost curve can compute mc, atc, etc, profit max implies mr=mc, uppose the(cid:455) (cid:272)a(cid:374)(cid:859)t i(cid:373)pa(cid:272)t the pri(cid:272)e, then mr = p, so profit max is p = mc. Mc(q) = mr = p: a competitive firm, a competitive firm positive profits, a firm may make profits in the short run, but in the long run will not. In long run, if profits are being made, other firms will enter _ drive down the price. It is possible a firm will incur losses if p < atc for the profit maximizing quantity: still measured by profit per unit x quantity, profit per unit is negative (p atc < 0) Might think price will increase in near future. Shutting down + starting up could be costly: firm has 2 choices in the short run (must compare the profitability of both choices, continue producing, shut down temporarily.

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