MDSB61H3 Lecture Notes - Lecture 2: Iphone 8, New Media, Iphone 7
Document Summary
Scolari and "new media": understanding the implications of contemporary "new media" on the field of mass communication. "as a new field of research is born, semantic chaos [i. e. , disagreement over what "new media" means] is a necessary part of the process (scolari, p. 946). For scolari, "digital communications" is a better way of conceptualizing the object of study. It would not be surprising if the term "new media" disappeared altogether, as it is such a contested, vague term: to replace the term, we would be using the term "digital communications" or. "digital media," as it is a much more precise term. "all new media were once old media" (scolari, 2009: 945). In order to understand things, we need to have something to relate it to, something that already exists or had existed at some previous point in time. "digital technology is going to save the world. " "digital technology is going to make the world a better place. "
