MDSA01H3 Lecture 10: lec 10 mdsa01

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31 Jul 2016
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We have a negotiation within ourselves about the media. Subverting the narrative: what we will take away from that, interpretations that audiences make that may not have been the intension of the makers. 2 people may watch the same media and understand it in totally different way. Makes people believe the message the war of the worlds october 30 1938. Defined: an approach to understanding human social phenomena based upon fieldwork, often involving both qualitative (interviews) and quantitative (surveys) data. Ask the audience an open ended question about opinion. Showed the film to people of papua new guinea and asked them to interpret the movie. They said rambo"s wife saves the day because they interpreted one scene where rambo talks to a woman. We make our tools and then our tools make us marshall mcluhan: what we have ex :cellphone.

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