MDSA01H3 Lecture Notes - Lecture 2: Social Order, Ruling Class, Commodity Fetishism
Document Summary
Difference between vertical and horizontal integration ( 2 patterns: integration where ownership takes place, extend control, richer, powerful, vertical: Buy media industry that does same thing entertainment film. Buy another corporation that also does something similar to what it does. Ex: disney bus a film company: horizontal: Ex: if disney buys a different company that makes toys. Toy company is not similar to the film industry but it still buys it. In newspaper certain stories omitted: choice on what goes on page 1, what"s on page 1 = what sells newspaper. Bias: people who own media control what cones out. Mode of production way things are produced (economy: channels, paying to get these firsts. Economy behind media: given stories that mass populous wants. Everything is shaped, ultimately by the economic system of society: ex. There used to be a course on sanskrit now there isn"t. Owners have direct control of media content.
