MDSA01H3 Lecture Notes - Lecture 2: Transmedia Storytelling, Horizontal Integration, Vertical Integration
Document Summary
Chapter 2: marxist analysis questions in theory: deals with economic and philosophical. *synergy: bringing multiple companies together to make more money ex. [reduces democracy] ruing class believes their ideas/messages justifies status by holding itself higher i. e. within capitalist world working people work hard and pay the ruling class to one day be apart of the ruling class. Mitt romney on obama voters [video] through marxist perspective, economic inequality shape all other forms of inequality [only 20% covered] ruling class try to convince us that capitalism is natural and eternal. no way around it. Margret thatchers slogan [british prime minister] best and only way for society to develop is capitalism. Idea of me over we cutting social services, eliminating idea of public good and deregulation. Money allows us to do and be whatever we want mass media creates false consciousness to distract from real reality.
