MDSA01H3 Lecture Notes - Lecture 11: Kenneth Burke, Erving Goffman, Understanding Media
Document Summary
Sociological analysis wrap-up: frames: social constructs that organize our experience and thus our understanding of a situation based upon how they name define it. Theory by erving goffman: frame analysis for goffman, an examination of the organization of experience . Media frames: news media often frame oppositional (protest) movements in ways that either marginalize their messages or tame them, blunts progressive reform to maintain the political status quo. Framing zombies: the changing historical meaning of zombies , alienated characters of workers, models of endless consumption, representation of unpredictable and unspeakable horror of terrorism. Key concepts: hierarchy hierarchies are multiple and therefore there will always be conflicts among hierarchies, guilt guilt is impossible to avoid, as it arises each time we break a hierarchy. Ghost stories (paranormal, supernatural) in times of war. More lighter therefore more easily distributed, like newspaper. Marshall mcluhan: understanding media (1064, he came up with the idea of hot vs cool media.
