MDSA01H3 Lecture Notes - Lecture 1: Thomas Edison, Apple Music, Kinetoscope
Document Summary
Media studies: the study of media related to social theory and how media in terms of industries, messages, and audiences shapes knowledge, perception, and understanding. Key to globalization, world economy (coordinating production centers in china w/ Thoughts on our role in society (e. g. take action against injustice, climate change) Somatic (learning through sensory perception of our environment ex. smell, taste, feel) vs *majority* symbolically (learned through a medium). Medium: indirect channel through which information is passed. any form of communication in the past, most information was passed slowly on through humans with the risk of information being slightly altered from one person to the next. Modern mass media now allows for the communication of uniform messages to large and distant audiences simultaneously. Ex. the television displaying discovery channel comes between us and the ocean floor. Key to shrinking space through time (transport at speed of light). Political control-uprisings/discontent colonies delivered to central govt"s.
