MDSA01H3 Lecture 5: MDSA Lecture 5
Document Summary
The act of putting ideas into words, visuals, audio, or any other medium of communication. Simpli es and interprets the object or event being described. Receiver must decode or interpret the communication to understand the idea. These concepts developed in the linguistic theory of ferdinand de saussure. Sign: anything with meaning (e. g. words, images, sounds, objects) Signi er: the aspect of a sign that we experience. Signi ed: the idea or mental concept drawn from the signi er. Icon (or an iconic sign): a sign that looks like the object it represents (eg. map : city) Index (or indexical sign): a sign that is related to the object it represent (eg. smoke: re, or a photo(might be indexical)) Symbol (or symbolic sign): a sign that has no direct resemblance to the object it represents (eg. name : the actual person, or written lang, itself)
