IDSA01H3 Lecture Notes - Lecture 6: Advertising Campaign, Empire Marketing Board
6 Aug 2015
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No reality exists out there< everything is captured. Cultural process: fair trade is involved in development, has to produce difference @ products, advertising campaigns creates structures of inequalities and meaning, representations are very powerful. If you buy from anywhere, you had to pay tariffs @ no choice @ empire family. @ must buy: what they next did tell consumers they have a responsibility towards emb (empire. Marketing board: earlier humanitarian emerged from this , empire family showed public they were helping backward, uncivilized people, cosmopolitain we all share the same space of humanity proximate and distant peoples. Development is cosmopolitan: development of global alliances, is about proper care, caring is not existent b/w equality caring is seen thru distant. Celebrity becomes more important than the cause) (we might not support something because a celebrity is advocating for it ex) Individual invokes in us the sense of sympathy than collectivism (ex.
