VCC236H5 Lecture Notes - Lecture 3: Barbara Kruger, Edward Bernays, Viktor Frankl
17 Apr 2016
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In man"s search for meaning (1946), the neurologist and psychiatrist victor. Frankl (1905-1997) wrote about his experience as a concentration camp inmate during the second world war. According to frankl, meaning can be found through: Creativity or giving something to the world through self-expression. Experiencing the world by interacting authentically with our environment and with others. Changing our attitude when we are faced with a situation or circumstances that we cannot change. Raymond williams believes the real signs of change in advertising appears in the. In order for advertising to work there has to be a lack of something. Agencies stop selling space, and transition to serving and advising manufacturers. The half-century between 1880 and 1930 witnesses the full development of an organized system of commercial information and persuasion, as part of the modern distributive system in conditions of large-scale capitalism. Capitalism and consumer culture doesn"t work if people aren"t buying.
