VCC236H5 Lecture Notes - Lecture 3: Industrial Revolution, Stock Exchange, Mass Production
8 May 2020
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Modernity"s 3 ruptures: 1) industrial revolution (1830-70s, mass production, advancements in packaging, alienated labour, 2) psychanalysis, freud, search for meaning, 3) wwi, technological achievements, enabled mass death. Industrial revolution rupture 1: sir richard arkwright, spinning machine manufactured (1769 patent) enabled processes to become automated. Fordism: henry ford, american, who founded ford motor company, detroit 1903. #2: pleasure principle; we all have drive for pleasurable things (food, sex, entertainment, lives are governed by these unconscious desires; infants act solely on this impulsive principle, adults are conditioned to repress them. Coco-cola will quench your thirst, put vim and go into your tired brain and body . 1907: advertised for tired workers; associate with having a break and relaxing; re- experience that feeling every time you drink it; nostalgia, real signs of change in advertising becoming an industry in 1880 and 1890 (raymond. Intrigued by freud"s notion of irrational forces driving human behaviours: wants to harness these forces to sell products.
