VCC236H5 Lecture Notes - Lecture 4: Abercrombie & Fitch, Guy Debord, Tract Housing
8 May 2020
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Sign wars: targeting cynical consumers: use value, exchange value, commodity fetishism, refers to relationship between people and products and to the relation between use- Value and exchange-value : fetishism consists of seeing the meaning of things as inherent to their physical existence when their meaning is actually created by their integration into a system of meaning, ex. What is use and exchange value for abercrombie & fitch: why would men"s clothing ad feature men wearing no clothing. We are all workers : reciprocal inhibition, psychologist, joseph wolfe (1915-97, best known for developing theories and experiments about systematic. Fast food nation: zoning; suburbs are planned to have lots of nearby ads and fast food places, people don"t need to go far to see marketing. Renaming malls in ontario: major malls have renovated and remodeled, for the most part thought the stores haven"t changed; just appearance of the mall, establish a more direct connection .
