VCC236H5 Lecture Notes - Lecture 4: No Logo, Naomi Klein, The Century Of The Self
5 Sep 2013
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Sign wars: from cynicism to sentimentality and back again. Being a rebel, taking a strong stance acting out against the homogenizing consumer culture. The next step is, how do they reach us when we stepped out. We know that you know this is a bunch of bs. Post-war, north americans inevitably became aware that they were being manipulated. In the industrial revolution, people are losing their individuality, losing the feeling of being different. pre-industrial revolution. There is this connection between him and his work, his work and his customer. It"s a different sense when we buy in costco, we don"t know who made it, where it was built. Millions of us participate in the same things. We operate as a part of a large group. We may think we experience individual agency, but even that is produced for us (adorno and horkheimer, 1847).
