VCC236H5 Lecture Notes - Lecture 12: Douglas Rushkoff, Integrated Marketing Communications, Cooper Union
14 Dec 2017
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Document Summary
The great hall of cooper union public presentation: techno-utopianism and the fate of the earth . Finding the buy button : subconsciously getting consumers to obsess over buying. Selling the dream; things they didn"t know they needed : marketplace ; retail tricks. Add-ons, often small, cheap, and near the cash register. The future of media is the future of consumer culture: subpolitics. Refers to the politicization of situations, practices, and processes that come from below the formal political system (from non-elites) and from outside it. Operates at both a more localized and globalized level than official: anti-sweatshop activism politics and its institutional supports. Rather than material self-interest: sweatshops, on the other hand, are motivated by material interests; capitalizing off of cheap labour and materials. Cheap labour; low pay, no benefits, long hours, unsafe conditions. Yes; changes how companies manufacture and are supplied: changes how we consume; avoiding cruel companies, possibly higher prices for more ethical production, brands that don"t advertise.
