SOC384H5 Lecture Notes - Lecture 5: Glamour (Magazine), Undressed, Albinism
Document Summary
Media effects: similarly to violence in the media, there is a field of study that attempts to understand how media portrayals influence real world attitudes and behaviours, theories of how media portrayals are connected to real world attitudes and behaviours include bullet theory, observational learning, and schema theory, media effects are theorized to be powerful because we are not aware that we are being affected; changes are subconscious. Naturalistic studies of correlations between violent media and attitudes; long term vs. short term effects. Comparing criminals vs. non- criminals on media use; also within non- criminals; long term vs. short term effects. Content analysis: counting narrowly defined elements of content within a rationally defined sample, allows for comparisons across studies, and across media and time, maximize objective measurement of media content; contrast with semiotic analysis, allows for identification of explicit modes of representation as well as identification of systematic differences between groups.
