SOC384H5 Lecture 9: Soc284 Lecture 9
Document Summary
Agenda setting: agenda setting is the ability of the media to define the issue priorities of the public through their treatment of those issues, methodological challenge: separating the media"s ability to reflect the public agenda from the media"s ability to set the public agenda, because the media need to cater to public interest, researchers must find a way to isolate the effects of the media on the public"s ideas of what the important issues are, media is supposed to be catering to our interest in terms of the kinds of stories that are getting on the agenda the media needing to capture large audiences, the tension arises around putting things that people are interested in vs. creating content of what people should be interested in, biggest worry when there are certain issues that the public should know about but they will expose a scandal.
