SOC361H5 Lecture Notes - Lecture 3: Animal Culture, Where We Are, Individualism
Document Summary
How they relate to the mcdonald"s case study. Terms to know social entity social culture beliefs values norms forms ideologies. Three different meanings: high culture associated with activities like ballet, opera, pop culture blogs, movies, sociological/social culture. Four components: beliefs, values, norms, forms include symbols & behaviours with cultural meaning. Power distance: the degree of power or influence exercised by a boss, as perceived by the subordinate: do you invite your boss for dinner? . Uncertainty avoidance: extent to which individuals strive to avoid unstructured, unpredictable, ambiguous, or unclear situations: usually involves conflict; some cultures hate conflict and others love it. Masculinity: extent of sex-role differentiation in the culture: how similar are man and women supposed to be; differences between male and female. Case study: mcdonald"s in beijing: government wanted to open up china to foreign influences, represented america culture so welcomed to china. Largest mcdonald"s in the world (then) opened in beijing.
