SOC349H5 Lecture Notes - Lecture 9: Whole Foods Market, Alternative Culture, Food Sovereignty

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24 Apr 2016
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Not a fixed set of rules; best understood as a discourse. Vote with your fork change through consumer choice. Citizen: consider responsibilities to larger collective entity make beneficial decisions. Example: salmon"s environmental issues: citizen: organize petition for environmental regulations, consumer: go to store and buy organic salmon instead of regular. Activists lobby stores to label gmo foods: states (public): e. g. Activists lobby the state to label all gmo foods: civil society: food activism counter to markets (private profit) + state (support market) Food activism in civil society can push for changes in public/private sector. Sees capitalism as a locus for change. Too much burden on individual and too much trust in capitalism. In history, needed state to protect people from capitalist interests: vulnerability to corporate cooptation. Corporations can use message to promote their brands. Promote local food over foreign food, then show hellmann"s logo: channels interest toward product/brand.

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