SOC317H5 Lecture Notes - Lecture 9: Breast Implant, Misogyny, Eurocentrism
Document Summary
A lot of gender and race association when it comes to beauty. Idealized beauty (gender, race, body fat) and the possibility of critique. Beauty as industry ( beauty industrial complex : dove campaign and its reception, capitalism: selling beauty and selling critique", advertising: selling insecurity & a culture of lack", killing us softly 4 (documentary) Ideologies express degrees of hegemony depending on their ability to reinforce and naturalize power hierarchies and material inequality. Ideology: is an idea or package of ideas that have a degree of common sense; ideas that make things seem normal. Ideologies convince us that inequalities are normal seem obvious and natural (hegemonic) Questions to ask about beauty & body projects: Femininity: focus on appearance as an indicator of self-worth and social value. o. Feminine beauty associated with inactivity, passivity, perfection, submissive body language and facial expression.
