SOC317H5 Lecture 6: SOC317 - October 21, 2016 Lecture Notes
Document Summary
Toys as agents of socialization gender. Toys are influential in the shaping of ours & others" gendered identities. Heavily oriented around friendship, food, house girl logos. By korean artist, jeongmee yoon - http://www. jeongmeeyoon. com. Criticized for traditional gender socialization through segregation of toys for boys & girls. Aug 2015 - ends gender-neutral toy/bedding signs. Feb 2016 - new gender neutral design line. Pa(cid:396)e(cid:374)ts ha(cid:448)e so(cid:272)iologi(cid:272)al pe(cid:396)(cid:272)eptio(cid:374) o(cid:374) ge(cid:374)de(cid:396)ed to(cid:455)s, (cid:455)ou (cid:272)ould just gi(cid:448)e (cid:271)o(cid:455)s(cid:859) to(cid:455)s to your daughter. Gender policing happens at a parental level. They police your preference in toys, if you are a boy and want to get a doll, your dad (cid:373)a(cid:455) (cid:374)ot (cid:271)u(cid:455) it fo(cid:396) (cid:455)ou (cid:271)e(cid:272)ause it(cid:859)s (cid:374)ot (cid:858)(cid:374)o(cid:396)(cid:373)al(cid:859) Gendered toys were common in the pre and post wwii period, but not ubiquitous. 1970s - 1985: gendered split appeared to be eroding, or ads defied gendered stereotypes. By mid 1990s, gendered division had returned to mid-century levels.
