SOC309H5 Lecture Notes - Lecture 1: Technological Determinism, Moral Panic, Epistemological Pluralism
Document Summary
* communication is one way, very little feedback from audience. * producer has overwhelming control, audience can choose if to listen. * mass audience, not only 1 person but large number of peoples, what is interesting is that they are not connected. It exposes a large number of people who do not live in the same place or know each other to identical content. * traditional definition : platforms for engaging in identical, one -way communication with a mass audience. * updated definition: communication conveyances used by mass users. * communication by traditional forms of mass media was one-way; feedback was limited because it was difficult. * new information and communication technologies (icts) lower the cost of feedback (e. g. quick email vs. writing and posting a letter) that is why more people now do it. * what effects does this have? (the fact that feedback is easier so more people provide it.
