SOC221H5 Lecture Notes - Lecture 11: Convenience Sampling, Content Analysis, Multistage Sampling
Document Summary
Lecture 11 - non-reactive data collection & historical comparative method. Announcement: final exam: 60 m/c; answer only 5 out of 8 short answer q"s. Exam is not cumulative, however questions may refer back to basic concepts from first part of course (i. e. conceptualization, operationalization, etc. Operationalize variables and code the content. (operationalize: davis article: content - 4. words indicating sex objects for women e. g. fit; for men, words indicating success, social status and income e. g. successful, occupations/career, experience, intelligent/educated. 1: records appearance of a unit, does, level of measurement? (nominal; yes/no. record absence or presence) Column inches in newspapers - measure the length of the column devoted to it to measure importance) Paragraphs in the beginning summarize b/c most people will only read that paragraph. Direction: position of the unit on some evaluative dimension (positive-negative, good-bad, supportive-opposing, e. g. : do negative or positive themes (eg danger vs safety) appear more often in political communication: e. g.
