SOC221H5 Lecture Notes - Lecture 17: Alcohol Advertising, Program Evaluation, Dependent And Independent Variables
Document Summary
Example of bivariate analysis from the applied reading. Advertising for alcohol is criticized as potentially leading to more drinking. Very often - seen in a lot of modern advertising. Themes and appeals, portrayals of human models, and techniques of presentation. Themes were included on the basis of a review of related literature, a priori categories of substantive interest, and previous criticisms of alcohol beverage advertising content. Alcohol advertising only minimally includes content that is theorized to be manipulative or to cause dangerous or irresponsible alcohol consumption. Pure social science vs. applied social science. Applied social science is carried out because it is a priori relevant to practical purposes, often policy objectives, but commercial objectives as well. Generating theory vs. testing theory vs. applying theory. Rates of obesity rules for nutrition labeling different food choices. Immigrant unemployment job skills training immigrant employability. Male dropout rates academic support programs choice to remain in school.
