SOC202H5 Lecture Notes - Lecture 6: Oligopoly, Block Booking, Joseph Schumpeter
Document Summary
Good copy/bad copy watch this movie for the assignment. Midterm next week primarily mc (50/60 questions), maybe some true/false. Most cultural production takes place in highly centralized, profit-maximizing industries. The creative process is extremely uncertain in terms of method and outcome: there is something that can"t be explained about the process. I. e. movie gigli was a huge disaster despite the famous cast. Cultural products aim to satisfy the public"s taste, which are difficult to specify and frequently changing. Despite oligopolies, production occurs under conditions of high competition from new comers. Culture industries (adorno and horkheimer) are: highly competitive, difficult to succeed in, highly risky. Culture industries meet their goals by: attempting to minimize risk as best as they can. Hirsch gives us the analogy of a processing machine. Gatekeepers include magazine editors, book critics, journalists, movie critics, etc. These are the people producers have in mind because they influence what is going to be watched or not.
