RLG211H5 Lecture Notes - Lecture 8: Joel Osteen, Barbara Ehrenreich
Document Summary
Rlg211 lecture 8 - tv: religion and the market. Dominant position: the viewer decodes a tv show in terms of the cultural codes of the producer and replicates the intended meaning. Oppositional position: the viewer decodes a tv show entirely in terms of some alternate frame of reference that is also global. Negotiated position: the viewer accepts some aspects of the dominant position, while rejecting others based on local circumstance. Commodity (n. ): an article of trade or commerce. When you are tempted to get discouraged, remind yourself that according to god"s word, your future is getting brighter; you are on your way to a new level of glory. You may think you"ve got a long way to go, but you need to look back at how far you"ve already come. God that you"re not what you used to be. Joel osteen, your best life now (2004)
