PSY312H5 Lecture Notes - Lecture 7: Donald O. Hebb, Implicit Memory, Communicative Competence

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28 Mar 2016
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Encoding: transforming information into a form that can be entered and retained in the memory system. Storage: retaining in memory so that it can be used at a later time. Retrieval: recovering information stored in memory so that we are consciously aware of it. Not encoded into long term memory until toddlerhood. Capacity (amount of information you can take in) and speed (how long it stays in working memory, 15s in adulthood, 1-3s in toddlerhood) Network of neurons in brain connected to each other. Donald hebb first proposed neural networks in toddlerhood. Automatic processing: unconscious encoding of information, ex. what did you eat for lunch today, we learn how to do it by doing it; motor memories. Effortful processing: requires attention and conscious effort, ex. memorizing your notes for your upcoming exams, repeating a phone number until you can write it down.

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