PSY220H5 Lecture Notes - Lecture 4: Fraternities And Sororities, Cognitive Dissonance, Overjustification Effect
Document Summary
A person"s evaluation of a person, object, or idea. Idea: capital punishment (agree or disagree - in favor or not) Can be pos, neg, or ambivalent (mixture of pos + neg toward the same attitude object) Attitude toward course may be ambivalent: values +beliefs = attitudes. More central to the self-concept (collection of all the things that make. Compared to attitudes and beliefs, values are you, you) For most of us, have small set of core concepts. More tied to the here and now: tripartite model (or abc model) 1 prominent theory about what attitude look like. Says that there are 3 components in attitude: Feeling excitement and pleasure about a model of car. Actions or observable beh toward the attitude object. Going to the dealership to test drive the car. Thoughts about the car"s gas consumption and safety: can be explicit or implicit. Attitudes which we consciously endorse and can easily report.
