PSY220H5 Lecture Notes - Lecture 5: Walmart, Amygdala, Advantageous
Document Summary
[psy220- week 5: persuasion: propaganda, easy to control belief of others when we have power of the media, people will believe things that they are told over and over, persuasion, fear arousing messages are generally ineffective. F: speakers who talk fast are viewed as less credible than those who talk with occasional hesitation. F: in research to date, messages that acknowledge opposing arguments are always more effective than messages which are one sided. F: in a debate, it is usually advantageous to be the last to present your side of the issue. F: political advertising has little effect on voters in the general presidential election. F: in actual fact, television commercials for toothpaste and aspirin have little effect on the buying habits of the general public. F: people"s attitudes change considerably during adulthood. F: one way to strengthen existing attitudes is to challenge them.
