PSY220H5 Lecture Notes - Lecture 6: Stanley Milgram, Social Proof, Minority Influence

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7 Jan 2015
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Overview: what is conformity, why and when do people conform, obedience, obedience video (1965) Involves an unequal power relationship, submitting to the demands of the more powerful person: both acting and believing in accord with social pressure. Demonstrations of conformity: automatic mimicry: chartrand & bargh (1999, hypothesis, people mimic the nonverbal behaviour of others b. Independent variable foot: dependent variable foot jiggling, which behaviour confederate was displaying (rub face or jiggles, number of instances of nose-rubbing and number of instances of. Demonstrations of conformity: sherif"s study of norm formation: sherif (1935, 1937) a. Why do people conform: two forms of social influence explain why people conform. Informational social influence a: normative social influence. Informational social influence can lead to private acceptance: conforming to other people"s behaviour out of a genuine belief that what. 4. they are doing or saying is right. Informational social influence: people conform more when .

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