MGM102H5 Lecture Notes - Harvard Business Review, Externality, Single-Handed Trans-Atlantic Race

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Economically and socially, it"s more difficult for town to get water supply. Environmentally, it is cleaning the water: purpose of a business : Drucker: creating and keeping customers: cheaper products + branding. Friedman: increasing shareholder value: cheaper products, why businesses want to be sustainable from harvard business review; dupont"s ceo, externalities. Externalities and ecosystem limits: carbon dioxide: short term planning. Use less resources and energy and break down costs: geosyntec consultants (help clients fix environmental problems and mitigate them)- Remedies evaluated: excavation: excavation and off site treatment, thermal: in situ thermal stabilization, star (self sustaining thermal : in situ smoldering combustion. Modelling sustainability: identify materials and energy used to make process/provide service. Results: conclusions, star is most sustainable remedy. Externalities and short term planning distort beneficial relationship. Look to better sustainability in the economy, society, and environment: answers to questions:

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