HIS374H5 Lecture Notes - Lecture 5: Consumerism
Document Summary
All in the family: how advertising invented the teen girl. End of 50s, people are fed up with containment and restrictions about who they can be in the world. Looking at the teenage girl as a type of script (how thye were expected to perform and behave) Teenager emerges as a new life category fostered in commercial marketing. The emergence of whiteness around this specific life category and the softening of ethic different amongst americans of european extraction. Naturalization of teen girl and homemaker as market constructs. Growth of consumerism as the main way americans understand one another. No longer paying taxes to ensure someone else"s wellbeing. Warner bros" challenging drama of today"s juvenile violence! . Jim stark a kid from a god" family what makes him tick like a bomb? . Designed to play off parents" anxieties due to the growth of youth culture. The culture that is not maintained and contained by the family.
