GGR111H5 Lecture Notes - Lecture 11: Fast Food, Consumerism, Franchising
Document Summary
Bad because it takes too much time to produce. Took the product (car) broke it down into different parts. Product moves along assembly line and you add things on. Need a lot more supplies, help negotiate prices. Vertical: moving out of their market, increase level of control. Investment process: direct investment tie up capital o o o o o o o o o o o o o competition o o o. Post-fordist o o o o o o o o o o o o labour o o o o o. Strategic alliance: auto industry (share technology reduces risk) Guinness is the only beer where they brew in one place (ireland) Extend market share by getting into another country. Subcontracting: don"t have to do everything in house, cheaper. Giving portion of product for someone else to manufacture. Just-in time delivery: process occurs in manufacturing, reduce.
