ECO100Y5 Lecture Notes - Lecture 5: Snickers, Marginal Utility, Marginal Cost

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ECO100Y5 Full Course Notes
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ECO100Y5 Full Course Notes
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Value benefit you get from a good. Price direct cost of consuming that good. They do not have to be equal. Marginal benefit benefit from consuming one more unit of. Demand = wtp(willingness to pay) = mb (marginal benefit) the good. Market demand = horizontal sum of all individuals demand. Assume there are only 2 consumer is the market for snickers bars. The table below represents their individual demand for snickers. Consumer surplus - the difference between what you are willing to pay and what you actually pay (i. e. you"re willing to pay for coffee and you only pay . Consumer surplus = what you are willing to pay price you actually pay. Consumer surplus = area above price and below demand. Firms need to sell at a price that is at least what it costs them to produce the good or service. Marginal cost the additional cost of producing one more unit of a good or service.

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