ECO100Y5 Lecture Notes - Lecture 9: Taipei Metro, Sunk Costs, Marginal Revenue
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Market power: the ability of a firm to influence the price of its product. Competitiveness of the market: the degree to which individual firms lack market power. The less power an individual firm has to influence the market price, the more competitive is that market"s structure. Perfectly competitive market: a market where there is no need for individual firms to compete actively with one another because none has any power over the market (eg. wheat farmers) Each firm in a perfectly competitive industry is a price taker. Price taker: a firm that can alter its output and sales without affecting the market price of its output. The demand curve for a perfectly competitive firm. Even though the demand curve for the entire industry is negatively sloped, each firm in a perfectly competitive market faces a horizontal demand curve because variations in the firm"s output have no significant effect on market price.