ECO100Y5 Lecture Notes - Lecture 10: Marginal Cost, Marginal Revenue, Demand Curve
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ECO100Y5 Full Course Notes
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Document Summary
Monopolist: a firm that is the only seller in a market. Unlike a perfectly competitive firm, a monopolist faces a negatively sloped demand curve. Total revenue (tr) = p x q. Average revenue (ar) = tr / q = (p x q) / q = p. Since the demand curve shows the price of the product, the demand curve is also the monopolist"s average revenue curve. Since the monopolist"s marginal revenue is less than the price at which it sells its output, the monopolist"s mr curve is below its demand curve. Mr < p because the price must be reduced on all units in order to sell an additional unit. The firm should not produce at all, unless price (ar) > avc. If the firm does produce, it should produce a level of output such that marginal revenue. For a profit-maximizing monopolist, price is greater than marginal cost.