CCT356H5 Lecture Notes - Lecture 8: Short Code, Mobile Marketing, Audience Measurement
10 May 2020
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Document Summary
Mobile marketing: what is mobile marketing, not just about getting attention, its about content. Interactive, relevant, communication: engagement, a mindset not just a tactic. Ivr can be good to engage customer base efficiently: ex. at sheridan. Location-based personal branding/marketing: profiles for those who want to be discovered. Qr codes: scanning bar codes to link to web resources, can be done well or badly. Limitations: not available to all, bugs, app required. To app or not to app: many think their company needs an app, but not always true. If purpose is providing basic information, you don"t need an app: copy of website re-presented as app is rejected by apple app store, good corporate apps exist, ex. Integration is key: mobile strategy is just part of it, create it as part of your overall marketing strategy, ensure this channel is appropriate for your target audience.
