CCT356H5 Lecture Notes - Shared Experience, Social Media Marketing, Online Advertising
12 May 2013
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Document Summary
The commercial mass internet about 20 years ago. Many core technologies older and core governance structures (e. g. w3c) still main players. How do you do social media advertisement properly, etc. Social media about 10 years of history, depending on your definition. Still many open questions on online advertising/marketing and how to be successful. Badly thought out marketing and advertising ideas can t be compensated for through good execution. If you start off as a negative thing, there will always be something negative surrounding you. It can go so badly that you can damage your brand quite drastically. At times, people need to change their name because the brand it so bad. Bad initial ideas lead to bad engagement especially in social media marketing, where bad ideas go viral. You can only optimize a bad idea so far. Good marketing still involves identifying and creating demand for product/service. Tools are varied and ever-changing online, as are desired rewards.
