CCT356H5 Lecture Notes - Elevator Pitch, Scope Creep, Compulsive Buying Disorder
12 May 2013
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05 personal branding: no room for pride and ego, no dreaming about success or rewards, focus on the issues; knowledge will win, success comes from hard work and not high hopes. Lack of money : don"t be a shopaholic; don"t squander investors" money, spend cheap where it doesn"t matter. Product insufficiency: swot your product, change it up; don"t married to it pivot, get criticism (negative = construction, avoid scope creep; but experiment, make sure it works, and delivered on time. Strong competitors: know the small players; meet big competitors, study the 5ws of their marketing strategy, read history; read about great leader, define your niche. Suppliers & resources: strict evaluation of your resources; people, suppliers, tools, have a back-up resource, make them your partners".
