CCT275H5 Lecture 4: CCT275 Lecture 4 Notes
11 Jan 2017
School
Department
Course
Professor
Tuesday, September 29, 2015
1
CCT275
Lecture 4
Big Ideas from G&M:
• “Privacy” and “Big Brother” are inadequate frames
• Pleasures of surveillance
• Surveillance makes ourselves and shapes our worlds
• Rethinking of space and time (what role does the here and now have?)
• Surveillance meshes with existing categorical inequalities of race, gender, sexuality
.. etc (the kind of surveillance reinforces these existing categories but it originally
starts with them)
• Organizations run on scientific rationalism; hence organizations love surveillance
(organizations like to make decisions based on data >> this dada is algorithmic and
rational and that’s how the organizations run)
(surveillance produces long term predictability)
** The separation of social context >> instead of violation of personal privacy of
negotiating between work environment and home environment
The Business of Surveillance
Insurance Industry:
• Shared risk (or risk management)
Managing whose risk?
Insurance or Subscribers?
Trend Insurance because they want to make sure that every individual
contributes more than they cost
- Surveillance creates foundations
- Insurance is older than capitalism (an old industry)
Tuesday, September 29, 2015
2
- The insurance broker deciding if they let people in and decide how much they want
people to pay
- (your ship is more likely to go down therefore you pay more) >> as soon as that
happens it is no longer shared risk but risk management
- Categorization and evaluation (saying people have certain values and belong in this
category so you will contribute to this amount .. that is old)
- As the number of categories increases you;ll the insurance rate will be reevaluated
and may become smaller.
- The insurance company insures that you pay more money that you put out. every sing
entity puts more onto the pot that out of the pot rather than everybody puts a certain
amount into the pot.
Loyalty Cards, CRM
- Assigning benefits or penalties based on a prediction of a long term profitable
relationship
• They want to encourage you to come back so they create customer relations
• Or maybe they don’t want you back because the in the long term you are not a
profitable customer
- Complexifying historical trend:
• (integrated, complex corporate relations)
Targeted Marketing
- List brokers (Info Market)
- Merging of:
Census data (including postal codes) >> Produces Audiences
Data lists
Government databases
