CCT250H5 Lecture Notes - Lecture 4: Open Publishing, Investigative Journalism, Yochai Benkler

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT250H5
• Professor: E Littlejohn

Document Summary

Lecture four: the creativity of grassroots and networked journalism. Journalism is at its best when it is at its most reflexive and responsive. Type > create outlines for . eps submitted version. Save two copies: one to edit the text and image, as an . ai for the future, and the other two to submit as an . eps. Due today uploaded to the a1 dropbox link on slate. Transmedia: complexity of audiences and participants, henry jenkins. Matrix is a transmedia empire: animatrix, online presence (website), three different serials. Puppet master - someone unforeseen, controls the game. Key terms: puppetmaster, tinag (this is not a game), a whisper is better than a shout (entice people into games) Spreadability - share, add value to the discourse by sharing things of value. Jane mcgonigal defined 6 key terms that describe args: cross-media, pervasive, persistent, collaborative, constructive, expressive, this is not a game", rabbit hole, puppet master (alternative reality - controls the game)