CCT210H5 Lecture Notes - Lecture 2: Pepe The Frog, White Supremacy, 4Chan
10 Nov 2017
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The powerpoint slides will be emailed (or posted in the blackboard discussion) Office hours: wednesdays in the cafeteria (email to book an appointment) Semiotics: the study of signs - the science of signs as part of social life. Concerned not only with communication but also with the construction and maintenance of reality - chandler, semiotics for beginners. It can help us not to take reality" for granted as something having a purely objective existence which is dependent of human interpretation - chandler. Language: word for tree is different in different languages. Helps with your creative practice (academic and professional) Helps make sense of messages you receive (advertising, propaganda, pop culture, art) Saussure"s model of sign is dyadic" because it is a two-part model: Signifier - the form which the sign takes. Ex. (x=y); x = signifier, y = signified. Signification: the kinds of meanings that can potentially be extracted from representation; x = y.
