CCT210H5 Lecture Notes - Lecture 7: Semiotics, Metrosexual, Moisturizer
17 Jan 2017
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Assignment discussion recommended to not do denotation, connotation, myth or polysemy implied narrative, intertextuality and anchorage useful. Helpful to talk a bit about chandler to explain codes for instance. Eb white - advertisers are the interpreters of our dreams. Consumption as way of solving social problems. Began to reflect qualities and values important to consumers. Promote images of product that consumers id with post 1960s. 1800s ad description of the product pears soap ad. White man"s burden to teach black about hygiene. 1920s consumption as way of solving personal and social problems. 1 ad for high grade beer problem isn"t drinking its that he is not drinking right alcohol. Married husband leaves unclean you don"t risk losing husband by cleaning with lysol. 1930s reflecting qualities and values that were important to consumer first appearance of friendly santa claus red cheeks. Four important components implied narrative: all ads tell some kind of story.
