CCT204H5 Lecture Notes - Lecture 8: Nielsen Norman Group, Htc Sense, Bloomberg Businessweek
21 Jun 2018
School
Department
Course
Professor
CCT204H5F - DESIGN THINKING I (SUMMER 2018)
University of Toronto Mississauga | Sheridan College
Professor Ann Donor
LECTURE NOTES
Notes by Jonathan Ho
Week 5 Lecture 8: Principles of Good Design (June 4, 2018)
Lecture 7 was a test date
RECAP: 7 Universal Stages of Creative Problem-Solving
Analysis
Researching
1. Accept Situation
2. Analyze
Concept
3. Define (What are the problems you need to solve? What
are the goals you try to achieve?)
Synthesis
Bring all the ideas together
and choose which ones
makes sense
4. Ideate
5. Select
6. Implement
7. Evaluate
In which stage in the 7 stages of creative design would you brainstorm?
Stage 4 - Ideate
Donald A. Norman
Biography
●"User Advocate"
●Business Week calls him a "cantankerous visionary"
●Co-founder of the Nielsen Norman Group, an executive consulting firm
○Human centred products and services
○Specializes in consumer products
●Professor of Computer Science and Psychology at Northwestern University
●Professor Emeritus of Cognitive Science and psychology U.C. San Diego
●Former V.P. of Advanced Technology Group, Apple Computer, and an executive at Hewlett
Packard
Conceptual Models
Everyone has a set of mental models (things that are engraved in our minds from culminating
experiences etc.)
●Models people have of themselves, others, environment, things
●Formed through experience,training, instruction
●Mental model of a device is formed largely by interpreting its perceived actions and visual
structure (visible part - the system image)
