CCT110H5 Lecture 8: CCT110_L8
29 Mar 2016
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Document Summary
The persuasion path: atract atenion, generate interest (design and visuals, appeal to hearts and minds (ethos, logos, pathos, provide reasons (speciics, call reader/viewer to acion, environmental informaion: info we take in from the environment. One of the two forms of info that we know of. Documented info (books, videos, charts: percepion: processing of sensory signals. Cogniion: processing of sensory info by the brain; intellectual acivity. Memory: ability to store, retain and recall info. Fixaion: state of the eye standing sill temporarily to read. Saccades: rapid moion of the eye from one ixaion to another: space: is undeined and unsubstaniated, borderless and nothing. Abstracion: higher level representaion of info through the reducion of raw info. Visual abstracion: mccloud argues that visual abstracions allow the paricular to become a universal symbol: visual rhetoric pracice:
